Jessica Ashley facebook twitter babble voices pinterest is a single mama in the city, super-savvy editor, writer, video host and shameless shoe whore.
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Bloggers, welcome. It's time for your to take charge of your content. I'll help you get started.

Ready to breathe new life into your content? To produce smarter, better content by posting less often? 

Is it time to blow out your blog into a lifestyle site? Do you have big things in the works?

Or maybe you are stuck, bored, disorganized and overwhelmed with how you’ve been blogging?

Not to worry. I am here to help you take over the editorial desk at your site. As a seasoned, high-level editor with experience at some of the largest, most influential women’s lifestyle sites (more details on that below), I will empower you to run your blog in a more systematic, creative, resourceful way. 

I will be your personal content strategist, and together, we will make your words, images and videos go from good (but haphazard) to fabulous (and clickable).


Here’s how many of us feel. Are you:

  • Feeling like it is time to get organized, do better, change things up?
  • Desperately in need of an editorial plan and are a little scared of editorial calendars
  • Out of new, fresh ideas
  • Totally ready to hire contributors or transform your blog into a lifestyle site
  • Stuck, confused and overwhelmed about what to write next
  • Itchy to add verticals, cut back on channels or come up with great names for each space on your site
  • Ready to turn those 400 sticky notes into 20, 60 or 100 solid post ideas
  • Clueless about what to expect of guest posters
  • Feeling guilty for all you "should be" doing but don't have time to check off the blog list
  • Intent on maximizing the value of every piece you produce
  • Looking for a consistent way to keep up with sponsored campaigns, events and blogging opportunities
  • Fighting the nagging feeling that you might just give up or should start over completely or have missed the branding boat or have nothing left to offer
  • Missing your zing! Bored with yourself as a blogger 

And most importantly are you:

  • Fired up! Or ready to get fired up? And interested in joining me to build a fempire so that the world (or just some really awesome readers) are excited to read, hit like, press play, share and comment on your (soon-to-be) fabulous content over and over?

I can help you take control of your content and craft stand-out, engaging posts, videos and updates that are perfectly you, totally organized and on-point for your voice and brand. 


I am a seasoned, savvy, straightforward content strategist with tons of editorial experience at sites you love and loyally read. I am also a blogger from way back. I get you. I have probably met you in an elevator at Mom 2.0 or commented on your hilarious post about where your kid jammed a Lego. I am you. I also have some great wide-net experience I want to share with you.

Soon you will spend LESS TIME staring at a blank CMS screen, worrying and hiding from your to-do list by working smarter and more strategically. Plus, you will feel amped up to do what you do best again. 

I will apply the techniques, tricks and strategy I developed as an editor at major women's lifestyle sites and in nurturing smaller sites to your site. I tallied more than 30 million pageviews and 40,000 comments and led channels to the top of ComScore charts in a matter of months. I successfully developed campaign pitches to big brands. And I studied SEO techniques and research with some of the best in the field. I recruited bloggers, built writing staffs and nurtured communities. I believe that great content will always win and I want you to feel that confident in the posts, videos and social engagement of your site, too. I will share my secrets and insights to help you create posts that light up you, your readers and brands you want to work with -- and keep it organized, assigned, on schedule and shining.

Read more details about my professional experience here. 



You don't have to be Yahoo! or any other massive site to act like you are. I will teach you to think like an editor-in-chief, to produce content that rivals the big players and to hone the voice of your content from headline to closing question.

These strategies worked wonders when I joined the small staff of a great women's site with lots of potential but few opportunities for a hungry audience to jump in with comments and questions. By carefully planning content, raising the standards for writers, organizing the assignment process and making the headlines savvier and images prettier, I helped grow the number Facebook fans, comments and syndication opportunities. As a consultant, I show brands and bloggers and website owners how to take what they are already doing and make it tighter, better and more awesome.


If you are ready to up your game, to expand your site, to bring on writers or just shake up your posts, videos and updates. then it is time.

In Chief custom services include:

  • Site reviews
  • Create an editorial roadmap
  • Editorial makeovers
  • One year of editorial calendar planning
  • Editorial oversight of your site, staff or relaunch
  • Editorial calendar tutorials 
  • Organized, exciting blog brainstorming
  • Feature, channel and blog series development
  • What to look for in guest contributors and writers
  • Creative, savvy naming strategy
  • Editorial staff meetings, trainings and assignments
  • 100 post ideas for the year ahead
  • Comprehensive evaluation of your site's voice on all platforms
  • Headline and image clean-up
  • Writing and editing services
 I offer one-time consultations and tiered packages that will fit your blog, your voice and your budget. 

Are you ready now? I know you are. 

You are going to look amazing sitting at your new editorial desk. 

Click here to tell me why you’re ready to get started.